Target Marketing lets you optimize your sales performance, generating the highest yielding returns
There’s only one winning strategy “Everyone is NOT your customer”, so choose your ‘target customer’ aptly. A lot of businesses fall flat when they define their customers as ‘EVERYONE’. This ambiguous ‘EVERYONE’ can really be harmful for your capital gains. The Solution? Choose your customers and reach them with precise target marketing with Value Direct.
Just as it is simple to broadcast ads to everyone, Target Marketing is way different than you think. To achieve best results for your business, you need to zero in on ones that are genuinely interested.
How is that achieved? With our 30+ & ever increasing Publisher list, we are able to help you penetrate new markets and successfully reach only to those who have a higher probability of responding to your offers. Our razor sharp targeting guarantees to drive your sales, attract new customers and create higher return on investment.
For target marketing campaigns, we follow Cost Per Message model enabling you to engage better with potential customers. Our target marketing experts provide deep insights into the market you want to target based on demographic data coupled with accurate and niche marketing database.
Demographic segmentation assumes that consumers with similar demographic profiles will exhibit similar purchasing patterns, motivations, interests and lifestyles and that these characteristics will translate into similar product/brand preferences. In practice, demographic segmentation can potentially employ any variable that is used by the nation’s census collectors. Typical demographic variables and their descriptors are as follows:
- Age: e.g. Under 5, 5–8 years, 9–12 years, 13–17 years, 18–24, 25–29, 30–39, 40–49, 50–59, 60+
- Gender: Male, Female
- Occupation: Professional, self-employed, semi-professional, clerical/ admin, sales, trades, mining, primary producer, student, home duties, unemployed, retired
- Marital Status: Single, married, divorced, widowed
- Family size/ number of dependants: 0, 1–2, 3–4, 5+
- Income: Under $10,000; 10,000–20,000; 20,001–30,000; 30,001–40,000, 40,001–50,000 etc.
- Educational attainment: Primary school; Some secondary, Completed secondary, Some university, Degree; Post graduate or higher degree
- Home ownership: Renting, Own home with mortgage, Home owned outright
- Religion: Catholic, Protestant, Muslim, Jewish, Buddhist, Hindu, Other
Geographic segmentation divides markets according to geographic criteria. In practice, markets can be segmented as broadly as continents and as narrowly as neighbourhoods or postal codes. Typical geographic variables include:
- Country e.g. USA, UK, China, Japan, South Korea, Malaysia, Singapore, Australia, New Zealand
- Region e.g. North, North-west, Mid-west, South, Central
- Population density: e.g. central business district (CBD), urban, suburban, rural, regional
- City or town size: e.g. under 1,000; 1,000–5,000; 5,000–10,000 … 1,000,000–3,000,000 and over 3,000,000
- Climatic zone: e.g. Mediterranean, Temperate, Sub-Tropical, Tropical, Polar,